Happiness, for three South Carolina-bred entrepreneurs, came in the form of a carefully-planned business strategy that outlined the market debut of their new flavored alcoholic beverage. Launching in June 2014, nearly 10,000 cases were sold at wholesale in its first 10 days.Happy Juice Express contains 12% ABV in a 24-oz bottle featuring a slightly mischievous smiley face logo – is self-explanatory: bright red juice, non-carbonated, with a smooth blend of punch-packing fruit flavors.
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